Celebrity News:

Technically, The Apprentice is already The Celebrity Apprentice because there are few stars more well known than Donald Trump. However, The Celebrity Apprentice makes stars the competitors. The likes of Gene Simmons, Lennix Lewis and others are already champions in their field, but they still wanted to prove themselves to The Donald..

Celebrities Join The Apprentice
"I think because the show’s been so successful that they wanted to be on it in some cases," said Trump. "That’s what surprised me most, that people that have been heavyweight champions of the world and really successful people like KISS and Marilu [Henner] with her great success on television, that they were almost more competitive than young kids starting out with great educations, more vicious. There were no games. I thought there would be. I thought there’d be joking around which would not have been good, actually, but I thought that might be the result. I was saying at least 50/50. It was just the opposite. They wanted to win. When you think about it, they have a big reputation or a big brand to protect. And that’s what happened."

Without spoiling the show, Trump previewed some such vicious surprises. "Gene made a very tough decision and a decision that maybe wasn’t, in terms of survival, the greatest decision. In terms of other things, was a brilliantly-made decision, and in terms of morality. You know, he’s a very straight shooter and that’s one of the things you’re going to find out about Gene, as an example, on The Apprentice. He really made some tough decisions, but they were very honorable decisions. In other words, he was true to himself."